Friday, January 8, 2016

GSN Wraps Up 2015 With Highest Primetime Viewership & Double-Digit Key Demo Growth

For the fourth straight year, GSN has broken its own ratings record with last year marking its most-watched year in network history in primetime and total day among total viewers and the key demos including Adults 18-49, Women 18-49, Adults 25-54 and Women 25-54. To be more specific with a few of the statistics, GSN’s 2015 total day ratings among total viewers grew 19%, 35% in Women 18-49, 22% in Persons 25-54 and 18% in Women 25-54. Other highlights include delivering its most watched fourth quarter ever in total day and cable primetime among total viewers and key demos and it ranked among the top ten fastest growing ad-supported cable entertainment networks in the fourth quarter in cable primetime among Persons 18-49 and Persons 25-54.

GSN’s successfully is undoubtedly attributed to its two strongest performing original series, Skin Wars and Idiotest, along with new episodes of Hellevator, The Chase, Chain Reaction and the seemingly endless reruns of Steve Harvey’s Family Feud helping to provide viewership stability for the 21-year old network. This year, GSN will roll out new seasons of Skin Wars and Idiotest, both entering into their third seasons, and new original series including the Skin Wars spinoff show, Skin Wars: Fresh Paint, and WinSanity hosted by former Scrubs star Donald Faison. I believe The Chase and Chain Reaction should see renewals as well this year.

As for Hellevator, I think GSN will reticently give the horror game show a second chance. Although the show had a strong debut on its October 21 premiere to the tune of 503,000 total viewers, Hellevator free-fell for five straight weeks down to 201,000 viewers. Hellevator’s frightening, quasi-Legends of The Hidden Temple format has contestants scared out of their wits and chances to win thousands of dollars with each obstacle they endure, while simultaneously entertaining home viewers laughing at their spooked sometimes exaggerated reactions. Albeit, it’s not scary enough to make the viewers jump from time to time and keep them on the edge of their seat in suspense like on ITV2’s Release The Hounds. I believe this solid show will be back for new episodes to join the rest of the returning GSN programs.

Sources: Multichannel News, ShowBuzz Daily

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