For this year’s upfront presentation, the network decided to streamline the event by forgoing the live annual breakfast upfront session, which featured Rebecca Romijn, RuPaul and Donald Faison last year, and simply honed its focus on discussing statistics that expand beyond gender and age and demographics. Some of the data metrics John Zaccario, executive VP of advertising sales and CMO, paid particular attention to include how GSN has fared against other ad-supported cable channels in the last five years in length of tune and frequency of tune (how long audiences watch the network in one sitting and how often viewers watch). GSN is ranked among the top 10 cable entertainment networks in the A25-54 demo for average spin per buyer in department stores, fast food, mass merchandiser, physical retail stores and wireless. Listed below are a couple more noteworthy statistical highlights concerning the network’s performance. 
Showing posts with label d.i. why?. Show all posts
Showing posts with label d.i. why?. Show all posts
Tuesday, March 14, 2017
GSN 2017 Upfront Recap
For this year’s upfront presentation, the network decided to streamline the event by forgoing the live annual breakfast upfront session, which featured Rebecca Romijn, RuPaul and Donald Faison last year, and simply honed its focus on discussing statistics that expand beyond gender and age and demographics. Some of the data metrics John Zaccario, executive VP of advertising sales and CMO, paid particular attention to include how GSN has fared against other ad-supported cable channels in the last five years in length of tune and frequency of tune (how long audiences watch the network in one sitting and how often viewers watch). GSN is ranked among the top 10 cable entertainment networks in the A25-54 demo for average spin per buyer in department stores, fast food, mass merchandiser, physical retail stores and wireless. Listed below are a couple more noteworthy statistical highlights concerning the network’s performance. 
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