Thursday, February 12, 2015

India’s ZEE Entertainment Picks Up Israeli Game Show “Who’s Asking?”

ZEE Entertainment Enterprises Limited, India’s leading television, media, and entertainment company, has green-lit production for a new game show called Who’s Asking?, which will be locally known as India Poochega – Sabse Shaana Kaun? The new show will air on the newly launched Hindi general entertainment channel “&TV” and is set to air weeknights beginning March 2 at 9:00pm IST (10:30am EST). According to the show’s host Shah Rukh Khan, "India Poochega – Sabse Shaana Kaun? is a unique game show that gives merit to the street smart ones. You might not be a scholar or a master in any field but if you are smart then this game show is for you.” The show has started filming its first series of episodes today.

The format is based on the original Israeli series developed by Igal Shilon, Harel Josefson, Guy Wasserman, and United Studios of Israel. Who’s Asking? was also recently picked up by Thailand's Thairath TV and will also air next month.

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