The network announced their acquisition of the eponymous game show yesterday afternoon. QuizUp will have in-studio contestants attempt to win eight trivia battles against home viewers who play via the mobile app. In order to qualify to compete as a in-studio or home contestant, players will have to pass a weekly trivia quiz. Defeating all eight home-viewing contestants wins the in-studio contestant the $1 million grand prize. Contestants who win their games at home will receive the money attached to the round. The format was created by Jeff Apploff (Don’t Forget The Lyrics) and Wes Kauble (The Newlywed Game) and developed in-house by Universal Television in partnership with Plain Vanilla Corp., the Icelandic game studio that created the game. QuizUp will be shopped by NBCU International Formats at MIPCOM next week. Viewers will have a chance to play-along with the show through the NBC QuizUp live interactive app by answering the same questions as displayed on the broadcasts, even if they don’t qualify for the show. Head to the QuizUp's website for more information on how you can download the addicting social trivia game to your mobile device. INTERNATIONAL UPDATE: ITV has ordered a pilot of QuizUp from NBC Universal International Studios. The show was ordered by Elaine Bedell, ITV's director of entertainment and comedy.
